Your medical representatives see the market before anyone in the office does — prescription shifts, competitor sampling, stock-outs at the chemist. Pulse turns their daily voice notes into structured productivity, operations, and market intelligence, with the exact words preserved all the way to leadership.
An MR tells their ABM. The ABM summarises for the region. The region summarises for head office. By the time a prescription shift or a competitor scheme reaches brand and sales leadership, it has been compressed, re-worded, and stripped of the specifics that made it useful.
One end-of-day conversation from each MR, turned into three parallel structured views — the shape of the field day, the friction slowing it down, and the earliest read on the market.
The MR's day rebuilt as a timeline — doctor calls, chemist visits, CME engagement, sample distribution — split into value-adding detailing versus travel, waiting, and admin. Managers finally see the shape of a field day, not just the call count.
Every blocker the MR mentions, captured and categorised — sample shortages, stockist credit blocks, unclear incentive schemes, expiry and returns, portal issues. Recurring friction becomes a visible, countable queue instead of vanishing into one-to-one calls.
Competitor detailing and sampling, new-molecule launches, doctor loyalty and prescription shifts, generic substitution, pricing and margin schemes — pooled from hundreds of MRs. Your earliest, first-hand read on the prescription market, every single day.
Pulse works through the channel your field force already uses all day: WhatsApp. No forms, no new app to learn, no language barrier.
Once a day, at a time that suits each team, the rep gets a simple prompt: share your day.
Free-form voice notes in whatever language, dialect, or code-mixed way they actually speak. Every note is acknowledged the moment it lands.
After the day closes, all of a rep's notes are processed together in a single pass — the day understood as one continuous story, not fragments.
Structured, categorised, and on the right dashboard — ready before the working day begins, with the exact quote kept behind every data point.
Each signal is categorised the day it's spoken and drillable back to the MR's exact words — real analytics on the market, not a survey nobody filled in honestly.
Reconstruct which doctors were detailed, on what, and how the conversation went — value-add detailing time separated from waiting-room and travel time.
Every out-of-stock SKU an MR reports at a chemist or stockist is captured and pooled — supply gaps surface as a national queue, not scattered complaints.
Rival margin schemes, gifts, and sampling spotted by MRs on Monday land on the trade-marketing board Tuesday morning — mapped by territory.
Early, first-hand read on doctors switching molecules, generic substitution, and shifting loyalty among key prescribers — before it shows in secondary sales.
When MRs are unclear on their own incentive or a doctor scheme, it's flagged and counted — so sales ops fixes the communication, not just the number.
Each week the platform drafts a factual coaching note per MR — an observation from their own day, a peer comparison, and one testable suggestion for the ABM to review.
The hierarchy still organises people; it no longer filters the information. Head office looks at the same signals the rep spoke, aggregated — not a manager's interpretation of a manager's interpretation.
Intelligence is only useful if it is honest about its own limits. Pulse is designed so the picture stays trustworthy as it scales.
If a rep describes half their day, the activity mix is calculated on the part they narrated — a separate coverage indicator flags how much of the day was described. A partial story never distorts the picture.
When the platform infers a time or can't cleanly reconcile overlapping activities, it flags the block as low-confidence rather than quietly guessing.
As the business learns, category frameworks can be refined. Past records keep the labels they were captured under until a deliberate reclassification is run — so trends stay comparable.
Voice and transcripts serve only your organisation, never train outside systems. Recordings are retained for a limited window then auto-deleted, and data stays within the required region.
"A competitor's new chemist-margin scheme, spotted by one MR on Monday, was on our trade-marketing board on Tuesday — not in a regional summary three weeks later. We're reacting to the market in days now."
See how Pulse turns your medical field force's daily voice notes into decision-ready pharma intelligence — with the MR's own words preserved to the top.
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