Any business that sells and services through the field depends on a small army of reps who see the market before anyone at head office does. Almost none of what they see ever reaches the people who could act on it. Pulse closes that gap — reps just talk, and the platform turns their everyday voice notes into three streams of decision-ready intelligence, with the original field voice preserved end to end.
The field is where market signals appear first, and where they're least likely to be captured. Pulse reads the field's own words directly — it doesn't wait for a manager to re-type them or summarise them through three layers of hierarchy.
The rep does one effortless thing — talk. Everything else happens for them. Each day's notes are turned into three parallel, structured views, with the exact quote kept behind every data point.
The day reconstructed as a day-graph — a timeline of activity blocks showing what the rep did, for how long, with whom, and whether it was value-adding work or admin, travel, and waiting. Finally, the shape of a field day, not just its outputs.
Every blocker, complaint, and support request the rep mentions, captured and categorised — credit issues, stuck systems, unclear schemes, product problems, training needs. Recurring friction becomes a visible, countable queue.
Competitor schemes and price moves, new-product sightings, new dealers, shifting loyalty, local demand shifts and customer sentiment — pooled from hundreds of eyes on the ground. Your earliest read on the market, every single day.
Pulse works through the channel your field force already uses all day: WhatsApp. No forms, no new app to learn, no language barrier.
Once a day, at a time that suits each team, the rep gets a simple prompt: share your day.
Free-form voice notes in whatever language, dialect, or code-mixed way they actually speak. Every note is acknowledged the moment it lands.
After the day closes, all of a rep's notes are processed together in a single pass — the day understood as one continuous story, not fragments.
Structured, categorised, and on the right dashboard — ready before the working day begins, with the exact quote kept behind every data point.
The same underlying platform, framed for the reps, blockers, and market signals specific to your sector. Explore the tailored view for yours.
Medical reps detailing doctors and chemists — prescription shifts, sample shortages, and competitor sampling, heard first-hand.
Explore Pulse for Pharma →Sales officers walking the beat — stock-outs, trade schemes, and shelf-share shifts, outlet by outlet.
Explore Pulse for FMCG →Advisors and agents meeting prospects — objections, renewal friction, and rival commission moves, captured as they happen.
Explore Pulse for Insurance →Field managers visiting dealers — inventory issues, finance delays, and competitor launches, dealer by dealer.
Explore Pulse for Automobiles →Without re-keying, re-summarising, or losing the thread between levels. Head office looks at the same signals the rep spoke, aggregated — not a manager's interpretation of a manager's interpretation. The hierarchy still organises people; it no longer filters the information.
An organisation running Pulse trades a slow, lossy, second-hand view of its front line for a fast, structured, first-hand one.
Every structured data point keeps the verbatim excerpt it came from. A leader who sees "competitor pricing pressure spiking" can drill into the exact words a rep used, on which day. Nothing is softened or spun on the way up.
Sorted into consistent, versioned categories the day it's captured, the field stops being anecdote and becomes data. Count issues by type, trend value-add time by region, watch a competitor scheme spread across the map.
A competitor's scheme spotted by a rep on Monday is on the board Tuesday morning — not in a regional summary three weeks later. The organisation reacts in days, not reporting cycles.
The only thing asked of the busiest person in the company is to talk for a minute in their own language. Adoption follows, because the tool costs them nothing and gives them back a clear view of their week.
Intelligence is only useful if it is honest about its own limits. Pulse is designed so the picture stays trustworthy as it scales.
If a rep describes half their day, the activity mix is calculated on the part they narrated — a separate coverage indicator flags how much of the day was described. A partial story never distorts the picture.
When the platform infers a time or can't cleanly reconcile overlapping activities, it flags the block as low-confidence rather than quietly guessing.
As the business learns, category frameworks can be refined. Past records keep the labels they were captured under until a deliberate reclassification is run — so trends stay comparable.
Voice and transcripts serve only your organisation, never train outside systems. Recordings are retained for a limited window then auto-deleted, and data stays within the required region.
Pulse focuses on capturing the field truthfully and surfacing it fast. It is not a CRM, not a tracking-and-surveillance tool, and not a workflow-routing engine. It doesn't chase reps with location tracking or bury them in features. That focus is what keeps adoption high and the signal clean — the people closest to the market finally get heard, clearly, quickly, and without losing a word on the way up.
"The people closest to the market finally get heard — clearly, quickly, and without losing a word on the way up. We trade a slow, second-hand view of our front line for a fast, first-hand one."
See how Pulse turns everyday field voice notes into decision-ready intelligence — tailored to your industry, live in weeks.
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