Your sales officers and DSRs walk the beat every day — booking orders, spotting stock-outs, watching competitors roll out trade schemes. Pulse turns their daily voice notes into structured productivity, operations, and market intelligence, so trade marketing and sales leadership see the market as fast as the field does.
A rep tells their ASM. The ASM summarises for the area. The area summarises for head office. By the time a competitor's trade scheme or a demand shift reaches trade marketing, it's weeks old and stripped of the outlet-level detail that made it actionable.
One end-of-day conversation from each rep, turned into three parallel structured views — how the beat was spent, the friction blocking sell-in, and the earliest read on competitors and demand.
The beat rebuilt as a timeline — outlets visited, orders booked, merchandising and display work, new-outlet acquisition — split into productive selling versus travel and waiting. Managers see the true shape of a field day, not just the call count.
Every blocker the rep mentions, captured and categorised — stock-outs, damaged goods, distributor supply gaps, scheme confusion, retailer credit issues. Recurring friction becomes a countable queue instead of disappearing into WhatsApp threads.
Competitor trade schemes and price moves, new-SKU sightings, shelf-share shifts, new brands, promoter activity, local demand swings — pooled from hundreds of reps. Your earliest, first-hand read on the market, outlet by outlet, every day.
Pulse works through the channel your field force already uses all day: WhatsApp. No forms, no new app to learn, no language barrier.
Once a day, at a time that suits each team, the rep gets a simple prompt: share your day.
Free-form voice notes in whatever language, dialect, or code-mixed way they actually speak. Every note is acknowledged the moment it lands.
After the day closes, all of a rep's notes are processed together in a single pass — the day understood as one continuous story, not fragments.
Structured, categorised, and on the right dashboard — ready before the working day begins, with the exact quote kept behind every data point.
Each signal is categorised the day it's spoken and drillable to the rep's exact words and the outlet — real analytics on the market, not a survey nobody filled in honestly.
Reconstruct outlets visited, productive versus unproductive calls, and time lost to travel and waiting — the real shape of the beat, per rep.
Every SKU a rep reports out of stock at an outlet is pooled and mapped — supply and distributor gaps surface as a live queue by SKU and area.
Rival trade schemes, 1+1 offers, and price drops spotted on the beat land on the trade-marketing board next morning — mapped by outlet and area.
First-hand reports of shelf-share shifts, new competitor SKUs, and new brands entering the beat — an early read before secondary sales move.
When retailers push back on credit or reps are unclear on a scheme, it's flagged and counted — so sales ops fixes the root cause.
Each week the platform drafts a factual coaching note per rep — an observation from their own beat, a peer comparison, and one testable suggestion for the ASM to review.
The hierarchy still organises people; it no longer filters the information. Head office looks at the same signals the rep spoke, aggregated — not a manager's interpretation of a manager's interpretation.
Intelligence is only useful if it is honest about its own limits. Pulse is designed so the picture stays trustworthy as it scales.
If a rep describes half their day, the activity mix is calculated on the part they narrated — a separate coverage indicator flags how much of the day was described. A partial story never distorts the picture.
When the platform infers a time or can't cleanly reconcile overlapping activities, it flags the block as low-confidence rather than quietly guessing.
As the business learns, category frameworks can be refined. Past records keep the labels they were captured under until a deliberate reclassification is run — so trends stay comparable.
Voice and transcripts serve only your organisation, never train outside systems. Recordings are retained for a limited window then auto-deleted, and data stays within the required region.
"A rival's 1+1 scheme on our fastest pack, spotted by reps on Monday, was on the trade-marketing board Tuesday morning — outlet by outlet. We countered in the same week instead of finding out at month-end."
See how Pulse turns your field sales force's daily voice notes into decision-ready FMCG intelligence — with the rep's own words preserved to the top.
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