Your area managers and field sales teams visit dealers, showrooms, and workshops every day — hearing about stock issues, finance delays, and competitor launches first-hand. Pulse turns their daily voice notes into structured productivity, operations, and market intelligence, so sales and network leaders see the market as fast as the field does.
A field manager tells their regional head. The regional head summarises for the zone. The zone summarises for head office. By the time a competitor launch or a financing-scheme shift reaches sales and network leadership, it's weeks old and stripped of the dealer-level detail that made it useful.
One end-of-day conversation from each field manager, turned into three parallel structured views — how the day was spent, the friction blocking sales and service, and the earliest read on demand and competitors.
The day rebuilt as a timeline — dealers visited, test-drives and enquiries supported, service follow-ups, network development — split into value-adding work versus travel and waiting. Leaders see the true shape of a field day, not just the visit count.
Every blocker the manager mentions, captured and categorised — inventory and stock issues, PDI delays, spare-parts shortages, warranty and claim friction, finance-approval delays, dealer credit, scheme confusion. Recurring friction becomes a countable queue.
Competitor launches, discounts and financing schemes, dealer poaching, demand shifts toward variants or EVs, new dealers, customer sentiment — pooled from the whole field. Your earliest, first-hand read on the market, dealer by dealer, every day.
Pulse works through the channel your field force already uses all day: WhatsApp. No forms, no new app to learn, no language barrier.
Once a day, at a time that suits each team, the rep gets a simple prompt: share your day.
Free-form voice notes in whatever language, dialect, or code-mixed way they actually speak. Every note is acknowledged the moment it lands.
After the day closes, all of a rep's notes are processed together in a single pass — the day understood as one continuous story, not fragments.
Structured, categorised, and on the right dashboard — ready before the working day begins, with the exact quote kept behind every data point.
Each signal is categorised the day it's spoken and drillable to the manager's exact words and the dealer — real analytics on the market, not a survey nobody filled in honestly.
Reconstruct dealers visited, enquiries and test-drives supported, and time lost to travel and waiting — the real shape of the field day, per manager.
Every stock issue, PDI delay, or spare-parts shortage a manager reports is pooled and mapped — supply friction surfaces as a live queue by variant and dealer.
Rival launches, year-end discounts, and financing schemes spotted at dealers land on the sales board next morning — mapped by dealer and zone.
First-hand read on shifting demand — variants, fuel types, EV interest, colour preferences — an early warning before it shows in retail numbers.
When finance approvals stall or warranty claims get stuck, it's flagged and counted — so ops fixes the process, not just the individual case.
Each week the platform drafts a factual coaching note per manager — an observation from their own day, a peer comparison, and one testable suggestion for the regional head to review.
The hierarchy still organises people; it no longer filters the information. Head office looks at the same signals the rep spoke, aggregated — not a manager's interpretation of a manager's interpretation.
Intelligence is only useful if it is honest about its own limits. Pulse is designed so the picture stays trustworthy as it scales.
If a rep describes half their day, the activity mix is calculated on the part they narrated — a separate coverage indicator flags how much of the day was described. A partial story never distorts the picture.
When the platform infers a time or can't cleanly reconcile overlapping activities, it flags the block as low-confidence rather than quietly guessing.
As the business learns, category frameworks can be refined. Past records keep the labels they were captured under until a deliberate reclassification is run — so trends stay comparable.
Voice and transcripts serve only your organisation, never train outside systems. Recordings are retained for a limited window then auto-deleted, and data stays within the required region.
"A competitor's year-end discount that was pulling our walk-ins, spotted at dealers on Monday, was on the sales board Tuesday morning — dealer by dealer. We adjusted our offer in days, not at the next review cycle."
See how Pulse turns your automotive field force's daily voice notes into decision-ready intelligence — with the manager's own words preserved to the top.
Request a Demo →